Comments on: A (RE)EVOLUTION IN FOCUS GROUP FACILITIES©: TRANSITIONING TO AN UBER-FACILITY http://lexparkstudio.wordpress.com/2008/02/06/a-reevolution-in-focus-group-facilities-inspiration-creativity-production-focus-documentation/ A (RE)EVOLUTION IN FOCUS GROUP FACILITIES: Creative Research Space vs Focus Group Facility Fri, 07 Mar 2008 21:47:22 +0000 http://wordpress.com/ hourly 1 By: Lawrence D. Tobias http://lexparkstudio.wordpress.com/2008/02/06/a-reevolution-in-focus-group-facilities-inspiration-creativity-production-focus-documentation/#comment-6 Lawrence D. Tobias Fri, 07 Mar 2008 21:47:22 +0000 http://lexparkstudio.wordpress.com/?p=3#comment-6 One major issue that I have experienced with projective techniques involves simply their inherent time constraints. Overall, the results I have achieved with projectives have been fantastic and clients have been ecstatic; however, in the interest of continuous improvement, both the clients and I are seeking ways to do more and gain more knowledge within the same budgetary and time constraints. One option involves finding ways to partner with the technology and the services provided by the facility in order to increase the relative efficiencies of the various projective techniques and increase the value gained from the research. The question is whether this can be accomplished fully within the constraints incurred by traditional facility design, or will this require a complete re-engineering of facilities in the future in the never-ending quest for the Uber-facility? One major issue that I have experienced with projective techniques involves simply their inherent time constraints. Overall, the results I have achieved with projectives have been fantastic and clients have been ecstatic; however, in the interest of continuous improvement, both the clients and I are seeking ways to do more and gain more knowledge within the same budgetary and time constraints. One option involves finding ways to partner with the technology and the services provided by the facility in order to increase the relative efficiencies of the various projective techniques and increase the value gained from the research. The question is whether this can be accomplished fully within the constraints incurred by traditional facility design, or will this require a complete re-engineering of facilities in the future in the never-ending quest for the Uber-facility?

]]> By: sean http://lexparkstudio.wordpress.com/2008/02/06/a-reevolution-in-focus-group-facilities-inspiration-creativity-production-focus-documentation/#comment-5 sean Fri, 07 Mar 2008 03:04:50 +0000 http://lexparkstudio.wordpress.com/?p=3#comment-5 Great to see this thinking and restlessness from the facility side of things. As a planner I know there are some but not a lot of dynamic facilities that call the common conventions into question. A friend who works in a traditional facility told me that 80% of the market does not want things any different than they are today. Maybe there should be some sort of network or at least a list of facilities that offer more creativity and flexibility. Places that offer other options for researchers who otherwise would simply do their fieldwork in people's homes or another location. Anyway, keep up the good work. I look forward to learning more about what you guys have going on over there! Great to see this thinking and restlessness from the facility side of things. As a planner I know there are some but not a lot of dynamic facilities that call the common conventions into question. A friend who works in a traditional facility told me that 80% of the market does not want things any different than they are today.

Maybe there should be some sort of network or at least a list of facilities that offer more creativity and flexibility. Places that offer other options for researchers who otherwise would simply do their fieldwork in people’s homes or another location.

Anyway, keep up the good work. I look forward to learning more about what you guys have going on over there!

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